As Seen On TV products are known to many since they are always broadcasted in televisions and some channels are dedicated to them alone. They often last for about 30-minutes or in between commercials lasting 2-minutes airtime. As Seen On TV products are sold in a simple concept in which the sellers come up with a problem, they provide a solution, explain clearly to the viewers and sell the product at an impulse price-point. Once the customer decides that he wants to buy the product, the direct-response mail-order is made thru a telephone call. With this simple marketing strategy, the industry garners around $400 billion each year.
Another strategy in selling the As Seen On TV products is odd pricing or psychological pricing. This is based on the thinking that since we read from left to right, the first digit of the price is what convinces us to purchase the product. That’s why shoppers are more likely to buy a product for $4.99 than an identical one for $5 the item that starts with a 4 just seems like a better deal than the one that starts with 5.
The actors are good in convincing the viewers to purchase the product. In addition, they mix in a bit of humor during their talk making the customers glued to their television screens.
All the details of the As Seen On TV products are explained thoroughly during the whole air-time. Unlike those products displayed in the malls where the customer has to make the effort of reading the details just to get to know more about the product. The customers can just listen and watch the actors provide a demo on how to use it.
As Seen On TV products are beneficial for those people who do not have the time to go to the mall. The customers can purchase the product from a simple telephone call.
As Seen On TV products compete with products sold in malls. As Seen On TV products has a wide variety. Kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys, games for children, and anything you can think of is available.
As Seen On TV products have also entered the business world of the internet. New Easy is the name of their website which was formed in 2015. This has widened their market reach, making their products readily available for customers all over the world.
Televisions are still mediums being used by businesses to advertise their products. These advertisements wouldn’t continue to air if they weren’t profitable and effective. It is the fastest way to sell to the customers and inform them about the product.